The Importance of Sale Attribution

As a Shopify merchant, you know that acquiring new customers is essential for growing your business. However, it's not enough to simply make a sale and move on to the next customer. To build a loyal customer base, you need to understand your customers' needs and preferences and provide a great experience that keeps them coming back for more. One effective way to do this is by using a post-purchase survey to gather feedback from your new customers. But why is attribution so important when it comes to surveys? Let's dive in.

What is Attribution?

Attribution refers to the process of assigning credit or responsibility for a particular outcome or event. In the context of a post-purchase survey, attribution refers to understanding what led the customer to make a purchase in the first place.

Why is Attribution Important for Surveys?

Understanding the factors that led a customer to make a purchase can help you improve your marketing and sales strategies. By asking questions about how the customer found your store or what motivated them to make a purchase, you can gain insight into which marketing channels are most effective and which product features or benefits are most appealing to your target audience.

How to Incorporate Attribution into Your Post-Purchase Survey

When creating your post-purchase survey, be sure to include questions that address attribution. Here are some examples of questions you could ask:

• How did you first hear about our store?
• What motivated you to make a purchase?
• Which product features or benefits were most important to you when making your decision?

By asking these questions, you can gain insight into which marketing channels are most effective and which product features or benefits are resonating with your customers. This information can help you optimize your marketing and sales strategies to attract more customers and increase sales.

In conclusion, surveying new customers on Shopify is a powerful way to gather feedback and improve the customer experience. However, it's important to incorporate attribution into your survey so that you can gain insights into what led the customer to make a purchase. By understanding the factors that drive your customers' purchasing decisions, you can optimize your marketing and sales strategies and set your business up for long-term success.

Launch a post-purchase survey on Shopify using Grapevine! It takes just 2 minutes to setup, costs the same as a monthly coffee and provide the insight you need to make light of dark attribution!