As a Shopify merchant, you know that returning customers are the lifeblood of your business. They are more likely to make repeat purchases and recommend your brand to others. However, to keep these customers coming back, you need to continually improve your products, site experience, and brand. One effective way to do this is by using a post-purchase survey to gather feedback from your returning customers. In this post, we'll discuss the benefits of surveying returning customers and how it can help improve your business.

Product Development

By surveying your returning customers, you can gain valuable feedback on your products. You can ask customers about what they liked or didn't like about the products they purchased, what improvements they would like to see, and what new products they would be interested in. This information can help guide your product development efforts and ensure that you are creating products that meet the needs and preferences of your target audience.

Site Experience

In addition to gathering feedback on your products, you can also use a post-purchase survey to gather feedback on the site experience. You can ask customers about the ease of finding products, the checkout process, and the overall site experience. This information can help you identify areas for improvement and make changes that will make the site more user-friendly and engaging for your customers.

Brand Perception

Surveys can also help you understand how your customers perceive your brand. You can ask customers about what they like or don't like about your brand, how they feel about the quality of your products, and whether they would recommend your brand to others. This information can help you identify areas where you need to improve your brand image and make changes that will increase customer loyalty and advocacy.

In conclusion, surveying returning customers on Shopify is an effective way to improve your product development, site experience, and brand. By gathering feedback from your most loyal customers, you can ensure that you are creating products that meet their needs and preferences, providing a user-friendly and engaging site experience, and building a brand that inspires customer loyalty and advocacy. So, don't hesitate to use post-purchase surveys to gather feedback from your returning customers and take your business to the next level.

Post-purchase surveys are made easy on Shopify with Grapevine! You can create a survey in just 5 minutes and start collecting data immediately! Don't forget, with Grapevine you can also survey New Customers to gather attribution data, as well as Returning customers